Meet Keith Brown, The Toast Factories Owner/Operator.  

French toast began in poor areas of post -World War I Europe, Brown says. Instead of throwing away stale bread, people found ways to use it for a meal. Upon coming to the United States, it became sweeter and was a particularly important part of Black southern brunch culture, a significant influence in Brown’s life.

In fact, he called his French toast mentor a “Geechee,” a term for people of African descent who lived in the Ogeechee river region of Georgia and what Brown describes as “flamboyant southern style.” In honor of that, one of Brown’s specialty items, the Geechee plate, is served with steak and French toast with cheese in between, exactly like he remembers it.